Course Overview

The Office Automation & Digital Marketing Program is a skill-based diploma designed to equip students with essential computer proficiency and digital marketing expertise required in modern business environments. This program combines office productivity tools with practical digital marketing strategies to prepare students for administrative and marketing roles.

Duration

6-Month Diploma

Curriculum Includes

🔹 Office Automation

  • MS Word, Excel & PowerPoint

  • Advanced Excel Basics (Formulas & Data Handling)

  • Google Workspace Tools

  • Professional Email Communication

  • Documentation & Report Preparation

  • Data Management & Presentation Skills

🔹 Digital Marketing

  • Introduction to Digital Marketing

  • Search Engine Optimization (SEO Fundamentals)

  • Social Media Marketing (Facebook, Instagram, LinkedIn)

  • Content Creation & Strategy

  • Basic Graphic Content Planning

  • Online Advertising Basics

  • Analytics & Performance Tracking

Practical Training

Students gain hands-on experience by working on live campaigns and digital activities for OKSY Healthcare, allowing them to understand real-world marketing strategies, content planning, and performance monitoring.

Career Opportunities

  • Office Administrator

  • Data Entry Executive

  • Digital Marketing Executive

  • Social Media Executive

  • SEO Executive

  • Marketing Coordinator